Unit 20: Advertising Media - Final

 Thomas Hurrell

Unit 20 Advertising 

Name of film

Caged in.

Slogan

'Hope can set you free'

Purpose 

The purpose of this film is like any other horror film to create a sense of uncertainty, fear and disturbance to the viewers who watch.

Product/Promotion

There will be many different products such as:

certain movies have certain products for there advertising such as worldwide popular companies such as McDonald s and Coca Cola.

However normal things such as T shirts and Billboards, it would also be advertised with things such as posters in public areas such as public transport which will generate more eyes to our film.  

My Working title is Caged in This will be the title of the advertising campaign that i will

use to showcase my new low budget, independent horror/thriller film.

The products we will be creating are posters and billboards. there will also be digital advertising of posters to advertise online

The size of my poster will be 25x40 and will be advertised in places such as cinemas, online streaming platforms and dvd shops 

The reasoning for these certain locations such as cinemas or dvd shops is to advertise my movie in areas where the target audience can easily view it so it’s easily accessible.

However my billboards will be posted on many areas such as walls on street corners and motorways and long driving passages.

The billboard size will be 12x8 ft 

The main purpose of this advertising campaign is to promote my new horror/thriller movie

Brief summary of my movie:

A group of  curious mischievous teenagers decide to take a hike in the hills while waiting for there mother to get back from grocery shopping, this was a very normal thing for the kids to do and happened frequently also considering the quiet neighbourhood they had lived in there whole lives this wasn’t a problem for the mother nor them.

However this one particular night the group decide to split into teams of two and go searching for the best thing they could find in the time they had and bring it back to the front of the house, this was a game they played regularly.

Not knowing what was about to happen or what they was going to discover one of the boys jack who is 11 at the time discovers a little abandoned shed type structure with the door padlocked shut.

Jack who had always been a curious child growing up around wilderness and nature decided it would be a good idea to inspect this mysterious shed structure, as he got closer he started to hear noises, laughing, historical laughing that turned into crying profoundly that turned into screaming, jack who was of course startled at first but played it off as one of his brothers playing a game, so jack shouts “hey come on come out now stop messing about” of course thinking it was one of his brothers. But then a strange noise came from the shed a noise that can only be described as a air horn 

However what jack was confronted with was the last thing he ever saw alive!

Inspiration

my inspiration of this film prisoners which is on Netflix is a film called Prisoners 

Advert content

My advert content for this film will expand over many different strategies of advertising, such as being on short advertisement programs such as on television also another way i can promote my film is place a poster outside a popular cinema/pictures and release a trailer on a popular platform such as YouTube

Representation who will be in the advert? / images and graphics

the people who will be in my advert/advertisement will be the actors who are in my film so it can create suspense and sense of reality so the viewers can see who is going to be in the new upcoming film for the horror/thriller fans. Some of my images include wide angle camera shots and quick short clips which again creates a sense of anticipation ans suspense.

Fonts and font sizes and general colors

The font i have chose to use is a serif

My font colors are going to be dark colors (grey and black)

The general layers of the use of my colors are a sort of dark color invert (dark red) (grey)

Target Audience 

My target audience consists of horror/thriller movie fans also this movie will be able to be watched by any age audience and also this doesn't lean towards a certain gender category it can be watched and enjoyed by anybody.

Pre Production Portfolio

For this Unit i will be documenting and displaying all the pre production such as research and materials i create in order to create a media product.

 these are some of the poster ideas i have came up with for my horror/thriller movie idea.

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i did this banana by using the magic wand tool and cutting around the area i wanted to replace with my other picture, in this case i used a passion fruit and placed it where i had previously had the banana.  

Firstly i copied and pasted a image of a woman off the internet, then i insert a layer at the top of the image and turn it white, then i proceeded to open the brushes panel and choose a interesting brush and made it really big, then i remained on the top white layer and select the rubber, set the opacity to 35 and start removing the top white layer to reveal the face 

i drew up these posters for inspiration for my own horror/thriller movie and based some of my ideas of the films you can see above this text.

This is learning to define pre-set brushes and text into faces - press in the selection area to paint the word create until all the selection is filled applied inside selection. 

after that i used the magic wand to select another part of the face and save this selection as well.

repeat this process for all the sections of the face.

for each new area of the face - change the size.

choose the eye dropper tool and select the image layer click on the grey tone that matches the selected area of the face 

this will place this tone of grey on your brush. then create new layer, load the face selection, choose the brush tool then choose the brush panel 

then turn the image layer off so you can see what you are doing.

Firstly we went on to indesign and selected there to be 3 columns for our re creation of the magazine.

After that we selected our background and it’s color by using the fade button on Indesign, then I opened the file with the images on by selecting my digital media folder and proceeded to add the images I wanted onto indesign (muscle man 02) 

After that I inserted multiple text boxes to represent the text on the original magazine.

Then I added my text trying my best to mirror the image on the right, also I mirrored the fonts and color schemes.

firstly I opened a new page 20cm x 10cm, then choose a pointy font such as mistral, then I duplicate 3x and make each layer a different warm colour - keeping the lightest colour at the top. 

Then we rasterized type the image and turned the background off and merge the visible. Then we moved onto using the filter to liquefy and use the various tool top left dent makes the letters and also creates the look as if it was melting.

We moved on and used the filter artistic - plastic wrap and duplicate layer, create reflection with transform and skew. 

My Working title is Caged in This will be the title of the advertising campaign that i will

use to showcase my new low budget, independent horror/thriller film.

The products we will be creating are posters and billboards. there will also be digital advertising of posters to advertise online

The size of my poster will be 25x40 and will be advertised in places such as cinemas, online streaming platforms and dvd shops 

The reasoning for